B2C (business-to-consumer) wholesaling involves selling products in bulk to retailers who then sell the products to individual consumers at a higher price[1][2]. B2C wholesalers typically sell products that are in high demand and have a broad appeal to consumers, such as clothing, footwear, jewelry, entertainment media, and baby items[2][6]. B2C wholesalers may also offer a wide range of products to retailers to help them diversify their product offerings and attract more customers[4].
In contrast, B2B (business-to-business) wholesaling involves selling products in bulk to other businesses, such as retailers, manufacturers, and distributors[1][2]. B2B wholesalers typically sell products that are used in the production of other goods or services, such as raw materials, machinery, and education supplies[2][3]. B2B wholesalers may also offer specialized products or services that are tailored to the needs of their business customers[5].
In summary, B2C wholesaling involves selling products in bulk to retailers who then sell the products to individual consumers, while B2B wholesaling involves selling products in bulk to other businesses. The types of products sold in B2C wholesaling are typically those that have a broad appeal to consumers, while the types of products sold in B2B wholesaling are typically those that are used in the production of other goods or services.
Citations:
[1] https://www.shiprocket.in/blog/wholesaling-vs-retailing/
[2] https://www.shopify.com/blog/selling-wholesale
[3] https://www.investopedia.com/terms/w/wholesaling.asp
[4] https://multivariants.com/blog/understanding-the-benefits-of-wholesale-business/
[5] https://www.referenceforbusiness.com/encyclopedia/Val-Z/Wholesaling.html
[6] https://multivariants.com/blog/best-wholesale-products-to-sell-in-2022/