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Global Vision


Furniture supplier & Manufacturer

The Evolving Landscape of Wholesale Furniture in 2023

1. What Is the Current State of the Global Furniture Market? The global furniture market, encompassing items like tables, chairs, and sofas, is experiencing growth driven by factors like increased urbanization, the rise in residential and commercial buildings, and a demand for adaptable, portable items with storage. The market is thriving due to the rise in nuclear families and the need for ergonomically designed items.

2. How Has the Pandemic Influenced the Furniture Market? The COVID-19 pandemic drastically altered the furniture industry landscape, with supply chain interruptions and a shift towards optimizing home furniture. The pandemic highlighted the importance of reducing import dependency and enhancing industry automation.

3. Why Is E-Commerce Growing in the Furniture Industry? The growth in smartphone usage and internet access has led to a significant increase in online furniture sales. Factors such as easier access to financing for consumer durables and increased awareness of international furniture products have driven this trend.

4. What Are the Emerging Trends in Furniture Shopping? In 2023, key trends include a higher demand for ecommerce shopping, hybrid and omnichannel customer journeys, and catering to millennials’ shopping expectations. These trends reflect the changing shopping habits and preferences of consumers.

5. How Can Wholesale Furniture Businesses Identify Their Target Market? Wholesale furniture businesses can identify their target market through in-store and online surveys, which help understand customer demographics and preferences. This information is crucial for strategic marketing planning in today’s omnichannel environment【27†source】.

6. What Role Does Traditional Advertising Play in Furniture Marketing? Traditional advertising methods like TV and print media still play a significant role in reaching potential furniture buyers. These mediums are effective in putting brands in the minds of potential buyers and reaching shoppers who haven’t fully embraced digital platforms.

7. How Can Social Media Enhance Furniture Marketing? Social media platforms are crucial for engaging with potential customers and building brand relationships. These platforms allow for targeted marketing and customer engagement, which is essential for connecting with different demographic groups.

8. Why Is a Strong Online Presence Essential for Furniture Retailers? A well-designed website is essential for furniture retailers, as most customers research online before purchasing. An attractive website with easy navigation and updated content plays a key role in attracting and retaining customers【31†source】.

9. How Can Furniture Retailers Enhance Customer Retention? Furniture retailers can enhance customer retention through personalized engagement strategies and leveraging social media. Inviting customers to participate in surveys or to share photos showcasing products in their homes are effective strategies.

10. What Technologies Can Optimize Furniture Business Management? Adopting Product Information Management (PIM) technology can optimize furniture business management by efficiently handling data and content. PIMs ensure quality data creation for internal use and multichannel distribution.

Further Reading

  1. “Innovative Furniture Design Trends in 2023”
  2. “The Impact of Technology on Furniture Manufacturing and Retail”
  3. “Sustainable Practices in the Furniture Industry: A Guide”
  4. “Understanding the Global Supply Chain in Furniture Wholesale”
  5. “E-commerce Strategies for Furniture Retailers: Best Practices”
  6. “Customer Preference Analysis in the Furniture Market”
  7. “Marketing Techniques for Modern Furniture Businesses”
  8. “The Role of Social Media in Furniture Branding and Sales”
  9. “Ergonomic Furniture: Health Benefits and Market Demand”
— Direct from the source
100% of our products are finished and shipped from our artisan-led, socially audited Global Factory, based in the heartlands of Rajasthan. We work with a network of small artisan hamlets dotted across the desert state, tapping a vast regional reservoir of crafting talent through sourcing, educational programs and local artisan representatives.
This web of rural producers provides us with the raw products needed to create the handmade products that you love, at a price that is unbeatable for the quality you receive. No middleman here. No stockists, no agents and certainly no one to disrupt our direct line of quality craftsmanship from Jaipur to your premises, anywhere you’d like. We ship to 15+ countries every single year so you can be rest assured about your products in transit.
— Our Sustainability Story

Global Vision Direct is a B-Corp, the highest sustainability certification anywhere in the world which measures over 150 parameters across 6 fields in order to gauge a company’s sustainable ethos. If this doesn’t convince you, we’ve also worked with the investor bank Goldman Sachs’ 10KSB Program to develop our long-term green strategy and been featured in Forbes for our artisan-centric and communally sustainable business model.

For us, this is not just a passing fad — it is at the very core of what we do. Working at the grassroots level in India gives our work a unique perspective that can be applied to sustainability projects across the globe, and it is in our long-term plans to do just that.

— Innovation
We’re constantly pushing the boundaries of what’s possible. Our dedicated research and development team in Jaipur seamlessly blends the age-old traditions of Rajasthani craftsmanship with cutting-edge technology. This unique approach allows us to create furniture pieces that are both timeless in design and equipped with modern functionalities, at a price that is affordable to small and large retailers alike.
Our commitment to sustainability doesn’t stop at business practices. In the Innovation Department, we’re actively exploring and integrating eco-friendly materials into our product line. From reclaimed wood to bio-based upholstery, our innovations aim to reduce our carbon footprint without compromising quality.



Competitive pricing due to lower production costs and convenient MOQ’s


Diverse Range:

Wide variety of products covering all spectrum of home furniture products, finishes and timbers

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Flexible & Customizable:

Adaptable to specific production and design needs


Quality Craftsmanship:

Renowned for solid wood handmade quality work backed by third party QC inspection report

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Social & Environmental compliance:

Fully compliant on social and environmental aspects including workers, community and customers.


Rapid Adaptability:

Quick to adopt global trends and innovations based on trade shows and markets.

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Sustainable Practices

Increasing focus on eco-friendly and sustainable production.


Transparent Transactions:

Improvements in business transparency and regulatory frameworks and technical compliances

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